SPECS :
Ad Length:
Standard: 30 seconds
Other options: 15 seconds, 60 seconds, or longer for radio commercials.
Audio Quality:
High-quality audio: Use professional audio equipment and techniques.
Audio levels: Ensure audio levels are balanced and avoid distortion.
Sound effects: Use sound effects to enhance the ad's impact.
Voiceover: Choose a voiceover talent that is appropriate for your target audience and message.
Script:
Concise and engaging: Keep your script short and to the point.
Clear call to action: Tell listeners what you want them to do (e.g., visit your website, call for a quote).
Memorable: Use catchy jingles or slogans to make your ad memorable.
Target Audience:
Identify your ideal listener based on demographics, interests, and behaviors.
Station Selection:
Choose stations that reach your target audience.
Considering the station's format and programming.
Frequency:
How often your ad will air.
Considering your budget and target audience.
Measurement:
Track the effectiveness of your ad using metrics such as listenership, brand awareness, and sales.
